ReCAPTCHA Enterprise is an advanced fraud prevention system developed by Google, to protect websites and online services from fraudulent activities. By leveraging machine learning and behavioural analysis, it distinguishes between humans and bots, reducing the risk of account takeover, fake account creation, and other forms of online fraud. It offers enhanced security while providing a streamlined user experience, minimizing disruption for legitimate users. It helps safeguard online platforms, protect user data, and maintain the integrity of online interactions. More than 6 million sites are leveraging this mechanism to avoid being a victim.
reCaptcha has grown 16 years from when the first captcha version got released by Google.
It keeps its radar up for manual attacks that are targeted in nature like fraudulent chargebacks ( Claiming that a transaction was unauthorized or fraudulent when in reality, the customer is intentionally attempting to deceive the bank or credit card company to obtain a refund they are not entitled to) and also keeps guard against scaled fraud attempts like card testing (stolen or compromised credit card information is used to make small transactions or test the validity of the card. The purpose of card testing is to determine if a stolen credit card is still active and can be used for larger fraudulent transactions without raising suspicion).
The reCAPCTHA system uses supervised and unsupervised learning to build trust while looking for behavioural signals that imply whether an activity is legit or a fraud. This tool can be used on several pages of your website like — the checkout page, the payment gateway, processor pages etc…
Its integration is fairly simple and also beneficial if you already have a fraud prevention codebase for your website with parameters set for your business requirements. Both can work in tandem for the best results in protection. Just include the